Archive for category: Announcement

Naturally San Diego’s 2nd Annual Pitch Slam


Presented by:   


 Thursday, April 7th at 4 pm at BRICK in Liberty Station

On April 7th, finalists will go head-to-head in this shark-tank-style broadcast of Southern California’s most promising group of natural products brands.

Naturally San Diego’s in-person Pitch Slam will give natural products entrepreneurs the stage to pitch their up-and-coming companies to a panel of experts and audience members, ultimately winning a suite of prizes from our local San Diego community to help propel their industry growth!


Your Pitch Slam ticket will include:

  • Networking in-person with 200 of the natural-products community’s best and brightest
  • Hosted hors d’oeuvres and drinks from local restaurants and brands
  • Listen to an all-female panel of San Diego-based entrepreneurs
  • Watch the shark-tank-style competition where brands will go head-to-head in front of a panel of industry-expert judges
  • Taste and take home goodies from local, emerging natural products brands


After much deliberation and amongst the 35 incredible emerging brands who applied, we are THRILLED to announce the FIVE FINALISTS:

👉🏼 Chuza | Daniel
👉🏼 COYOTAS | Janet Flores
👉🏼 Gear Hugger Sergio
👉🏼 Kové Hard Yerba Mate | Alex
👉🏼 NOLEO | Nicolas Chery,

We have an incredible lineup of industry-expert judges who will evaluate the finalists:

Announcing our all-star lineup for the LIVE Naturally San Diego Pitch Slam Panel:

“How She Built This”: San Diego Female Founders on Building Category-First Brands. Hear from:

On how they built their brands to pioneer and lead categories throughout the country, all from America’s Finest City.
Moderated by NSD Board Member and CEO of Keto Krisp by CanDoMatt Clifford,

Mega thank you to our Pitch Slam mentors who are volunteering their time to support, coach and root for our finalist brands as they prepare for the LIVE shark-tank-style competition on April 7th:

👉🏼 Sara Brooks of Covet by Power Digital
👉🏼 Adam Hertel of Summit Sales Consulting, LLC
👉🏼 Kerri Leslie of VERITY
👉🏼 Thad Benshoof of HOMEGROWN MEATS LLC
👉🏼 Jamie Fay of RationAle Brewing


Headline sponsor:

Event sponsor: 

rsm sponsor of naturally san diego

Stage sponsor: 

Panel sponsor: 



Drink sponsors: 



We received 35 incredible applications from our local emerging brands! Give them some love:

Criteria for brand eligibility to pitch:

  • Must be a CPG natural product
  • Business must be located within 100 miles of San Diego
  • Annual gross sales are no greater than $5M in revenue (eCommerce & retail combined)
  • Product(s) must be launched and in market (but fewer than 3 years)
  • Must have valid/live website and social channels and be able to provide liability insurance


For questions about Naturally San Diego, the pitch slam or sponsorship opportunities please contact

Exit strategies for  your brand can be overwhelming and intimidating, but also one of the  most exciting and literally most rewarding parts of the entrepreneurial journey. If your brand is akin to your baby, maybe it’s something you haven’t let yourself think too much about, even on those extra challenging days. But maybe on those days you do catch yourself thinking, “how would I even go about selling?”

There are things you can do today, and ways to position yourself better if you’re thinking about selling eventually – even if that day is five or ten years from now.   If you’ve ever thought any of these questions to yourself this, is your opportunity to get answers from a professional: 

  • When is the right time to sell?
  • What do I need to do to prepare for a sale? 
  • What are the key value drivers that investors are looking for?  
  • How can strategic advisors help me set up processes and reporting to prepare for a sale?
  • What’s better – merger or an acquisition? What’s the difference? 
  • How do I negotiate?
  • What is reverse due diligence?
  • How long is the process from offer to closing?
  • How can my deal go off the tracks?

Naturally San Diego has teamed with the Procopio law firm to provide a complimentary 4-part series for members to have access to the leading business lawyers in the natural/organic/sustainable Consumer Products industry. 

Mergers and acquisitions will be the focus on our first session on October 20, led by Jason Femrite, a Procopio partner. Jason has a long  and successful track record  of representing many well-known CPG brands long before  the roller coaster of the pandemic over the past two years. . 

2021 has been a banner year for investments and acquisitions in the CPG category, with investors looking for innovative brands with high quality products, robust distribution channels and stable supply chains. There appears to be no end in sight for the strong deal flow to continue. 

If you want to learn key strategies and how to prepare to  properly time your sale to optimize your profits, join us via Zoom on October 20 at 9:00 am to have your questions answered. 

If you would like a complimentary 1×1 15 minute consultation, but have a conflict on October 20 at 9:00 am, email Kierstin to get your appointment scheduled. 


*Legal Disclaimer

No Attorney-Client Relationship Communication of information by, in, to or through this program and your receipt or use of it (1) is not provided in the course of and does not create or constitute an attorney-client relationship, (2) is not intended as a solicitation, and (3) is not intended to convey or constitute legal advice. The hiring of an attorney is an important decision that should not be based solely upon a brief informational session.

We are so grateful for all the support of each and every one of you who have helped us grow and foster Naturally San Diego, since its launch in mid-2020. We are so excited to share with you some exciting opportunities to get more involved with our growing organization. Click the video to learn more!


Members who apply for these positions will have a chance to work alongside some of our founding board members and assist in carrying out essential responsibilities for the organization. Each member will be expected to contribute around 8-10 hours a month to Naturally San Diego. If you are interested in applying, please read the summary of each committee and complete the application below. The current committee chairs will review applications, and you will be contacted if selected to move forward with the application process.

Programming Committee – The goal of this committee provide value to both members and sponsors by assisting in NSD event planning and execution.

Responsibilities include:

  • Virtual event planning and coordination
  • Prospect new speakers for Founder Series & Office Hours
  • Watch past events and offer recommendations
  • Monthly brainstorm/committee meeting which will include ideation and topics for upcoming themes and speakers

Marketing Committee- The goal of this committee is to create and share informational materials to spark event attendance and community updates within the organization.

Responsibilities include:

  • Assist in creating promotional materials for NSD events
  • Find ways to cross-promote NSD
  • Help facilitate sponsorship deliverables
  • Share and promote events within our internal and external community

Membership Committee- The goal of this committee is to build, sustain and grow member engagement. (There are two types of roles within this committee)

Membership Officer

Responsibilities Include:

  • Host new member “meet & greet” every 6 weeks.
  • Zoom technician for Coffee & Convos event

Membership Affiliate

Responsibilities Include:

  • Connect and welcome new members
  • Post in the Slack channel 5X a week
  • Use personal network to educate and excite others about NSD
  • Communicate opportunities within the community
  • Attend monthly membership brainstorm meeting
  • Attend NSD events whenever possible
  • New member “mentor” – Introduce yourself to new members
    • This list will be divided and sent out on the 15th and 30th of each month

Sponsorship Committee – The goal of this committee is to assist in retaining and prospecting Naturally San Diego sponsors.

Responsibilities Include:

  • Put all information into Sponsorship Tracking Funnel
  • You will be assigned to different sponsors to stay up to date on anything we may have missed ie. info from their website, newsletters, and social pages.
  • Create a monthly list of sponsor prospects to share at each board meeting
    • If a board member is a current contact, they will reach out. If not, the sponsorship committee will reach out.

Finance Committee– The goal of this committee is to ensure the organization is operating with the financial resources it needs to provide programs and services to our community.

Responsibilities Include:

  • Track sponsorship dollars’ input and output
  • Accounts Payable: Manage invoicing and spend on CC/checks
  • Tracking board and committee spends – allocating funds
  • Accounts Receivable: W-9s, invoicing, and tax forms

This past year has been a record-breaking one for CPG natural products, particularly the smaller, emerging brands in the natural foods space, that are quickly capturing market share, as consumers look to support passionate entrepreneurs and local brands serving up delicious, nutritious food and beverages. 

With our community at the heart of everything we do, at Naturally San Diego, we are proud to announce our first annual, virtual Pitch Slam on Thursday, April 8th at 4 pm!

On April 8th, finalists will go head-to-head in this shark-tank-style broadcast of Southern California’s most promising group of natural products brands.

In its inaugural year, Naturally San Diego’s live-hosted and virtually-broadcast Pitch Slam will give natural products entrepreneurs the stage to pitch their up-and-coming companies to a panel of experts and audience members, ultimately winning a suite of prizes from our local San Diego community to help propel their industry growth!


Your Pitch Slam registration will include:

  • A front-row seat/screen to watch the best and brightest emerging natural brands in SoCal pitch their products.
  • A celebratory sample box filled with products & swag from our Pitch Slam finalists and our very own Naturally San Diego Sponsors.
  • An exclusive invitation to a pre-pitch slam happy hour, on the evening of April 7th, to mix and mingle with industry colleagues across SoCal.

Once registered, you will receive more information about the pre-event happy hour and how to join the live stream on April 8th, so stay tuned for updates!

For questions about Naturally San Diego, the pitch slam or sponsorship opportunities please contact

Meet Our Pitch Slam Judges


Our panel of experts will hear Shark-Tank-style pitches from our Pitch Slam finalists, recorded live in front of our Naturally San Diego Community, with a live Q&A before selecting the winner of the Grand Prize

Retail space in Jimbo’s, Seaside Market, Jensens & Cream of the Crop, a booth at Natural Products Expo East, and more than $25k worth of professional business services, from our Naturally San Diego sponsors and network. 

Happy pitching!






As of March 8, 2021, all applications have been received and finalists will be selected.

Criteria for brand eligibility:

  • Business is located in Southern California (South of Bay Area)
  • Annual retail sales are no greater than $2M in revenue (demonstrated revenue is required)
  • Product(s) have been in the market for at least a year (but fewer than 4 years)
  • Product(s) are produced in a licensed facility
  • Business can provide liability insurance and samples to judges
  • Brand representatives are available to pitch their brand, in the slam, at the end of March

Eligible brands should complete a Pitch Slam Application before 12:00 AM PST on Sunday, March 7, 2021. We can’t wait to hear from the future of CPG