Archive for category: Announcement

Naturally San Diego’s 2nd Annual Pitch Slam


Presented by:   


 Thursday, April 7th at 4 pm at BRICK in Liberty Station

On April 7th, finalists will go head-to-head in this shark-tank-style broadcast of Southern California’s most promising group of natural products brands.

Naturally San Diego’s in-person Pitch Slam will give natural products entrepreneurs the stage to pitch their up-and-coming companies to a panel of experts and audience members, ultimately winning a suite of prizes from our local San Diego community to help propel their industry growth!


Your Pitch Slam ticket will include:

  • Networking in-person with 200 of the natural-products community’s best and brightest
  • Hosted hors d’oeuvres and drinks from local restaurants and brands
  • Listen to an all-female panel of San Diego-based entrepreneurs
  • Watch the shark-tank-style competition where brands will go head-to-head in front of a panel of industry-expert judges
  • Taste and take home goodies from local, emerging natural products brands


After much deliberation and amongst the 35 incredible emerging brands who applied, we are THRILLED to announce the FIVE FINALISTS:

👉🏼 Chuza | Daniel
👉🏼 COYOTAS | Janet Flores
👉🏼 Gear Hugger Sergio
👉🏼 Kové Hard Yerba Mate | Alex
👉🏼 NOLEO | Nicolas Chery,

We have an incredible lineup of industry-expert judges who will evaluate the finalists:

Announcing our all-star lineup for the LIVE Naturally San Diego Pitch Slam Panel:

“How She Built This”: San Diego Female Founders on Building Category-First Brands. Hear from:

On how they built their brands to pioneer and lead categories throughout the country, all from America’s Finest City.
Moderated by NSD Board Member and CEO of Keto Krisp by CanDoMatt Clifford,

Mega thank you to our Pitch Slam mentors who are volunteering their time to support, coach and root for our finalist brands as they prepare for the LIVE shark-tank-style competition on April 7th:

👉🏼 Sara Brooks of Covet by Power Digital
👉🏼 Adam Hertel of Summit Sales Consulting, LLC
👉🏼 Kerri Leslie of VERITY
👉🏼 Thad Benshoof of HOMEGROWN MEATS LLC
👉🏼 Jamie Fay of RationAle Brewing


Headline sponsor:

Event sponsor: 

rsm sponsor of naturally san diego

Stage sponsor: 

Panel sponsor: 



Drink sponsors: 



We received 35 incredible applications from our local emerging brands! Give them some love:

Criteria for brand eligibility to pitch:

  • Must be a CPG natural product
  • Business must be located within 100 miles of San Diego
  • Annual gross sales are no greater than $5M in revenue (eCommerce & retail combined)
  • Product(s) must be launched and in market (but fewer than 3 years)
  • Must have valid/live website and social channels and be able to provide liability insurance


For questions about Naturally San Diego, the pitch slam or sponsorship opportunities please contact

Exit strategies for  your brand can be overwhelming and intimidating, but also one of the  most exciting and literally most rewarding parts of the entrepreneurial journey. If your brand is akin to your baby, maybe it’s something you haven’t let yourself think too much about, even on those extra challenging days. But maybe on those days you do catch yourself thinking, “how would I even go about selling?”

There are things you can do today, and ways to position yourself better if you’re thinking about selling eventually – even if that day is five or ten years from now.   If you’ve ever thought any of these questions to yourself this, is your opportunity to get answers from a professional: 

  • When is the right time to sell?
  • What do I need to do to prepare for a sale? 
  • What are the key value drivers that investors are looking for?  
  • How can strategic advisors help me set up processes and reporting to prepare for a sale?
  • What’s better – merger or an acquisition? What’s the difference? 
  • How do I negotiate?
  • What is reverse due diligence?
  • How long is the process from offer to closing?
  • How can my deal go off the tracks?

Naturally San Diego has teamed with the Procopio law firm to provide a complimentary 4-part series for members to have access to the leading business lawyers in the natural/organic/sustainable Consumer Products industry. 

Mergers and acquisitions will be the focus on our first session on October 20, led by Jason Femrite, a Procopio partner. Jason has a long  and successful track record  of representing many well-known CPG brands long before  the roller coaster of the pandemic over the past two years. . 

2021 has been a banner year for investments and acquisitions in the CPG category, with investors looking for innovative brands with high quality products, robust distribution channels and stable supply chains. There appears to be no end in sight for the strong deal flow to continue. 

If you want to learn key strategies and how to prepare to  properly time your sale to optimize your profits, join us via Zoom on October 20 at 9:00 am to have your questions answered. 

If you would like a complimentary 1×1 15 minute consultation, but have a conflict on October 20 at 9:00 am, email Kierstin to get your appointment scheduled. 


*Legal Disclaimer

No Attorney-Client Relationship Communication of information by, in, to or through this program and your receipt or use of it (1) is not provided in the course of and does not create or constitute an attorney-client relationship, (2) is not intended as a solicitation, and (3) is not intended to convey or constitute legal advice. The hiring of an attorney is an important decision that should not be based solely upon a brief informational session.